Privacy Policy
Last update: 10.03.2026
We (also known as "We", "Us", or "Our") are committed to protecting your personal data and privacy.
This Privacy Policy explains how we collect and store information you provide through the website Amber Fundholm (the "Website").
These principles will be upheld:
To be transparent about how we process and collect your personal information:
We want to ensure you can make informed decisions about how your Personal Data is used and processed. That's why we created this website. We use various methods to provide you with clear information about Personal Data handling.
If you need specific details, we'll provide them at the appropriate time.
We're happy to answer your questions and provide any clarifications regarding legal limitations on data use. You can reach us by email at: info@amber-fundholm.com
Personal Data will be used solely for the purposes outlined in the Policy.
We process your Personal Data for various purposes, including providing the website and Services (which may connect you with third-party trading platforms), improving the site, protecting our rights and interests, maintaining and delivering the Services, meeting regulatory and legal requirements, and supporting administrative and business operations. We also process your Personal Data to better understand your preferences and needs.
Personal Data are also processed by us in order to better comprehend your preferences and needs.
To protect your rights regarding your Personal Data, you can use several important tools available to you.
To help you exercise your rights, we have substantial resources available. Contact us anytime to request information about your personal data. We can modify or delete it, stop using it for specific purposes or general purposes, transfer it to you or to a third party, and accommodate your requests.
Secure your Personal Data:
While we cannot guarantee complete security of your Personal Data, we are committed to using a range of methods and techniques to help protect it.
Our Privacy and Security Policy provides full details.
1. The Scope?
This policy describes the types of Personal Data the Company collects from natural individuals and how it processes, shares, secures, and handles such data.
This Policy applies to information relating to an identified or identifiable natural person. An identifiable natural person is someone who can be directly identified or identified through a combination of information we hold or can access.
The Policy defines "processing" as any operation involving the use or collection of Personal Data, including management, structuring, and storage.
Our services are intended for general audiences and are not designed for anyone under 18 years of age. We do not knowingly collect or solicit information from persons under 18 and do not permit such individuals to use our services. If we become aware of Personal Data belonging to a minor, we will delete it promptly.
2. What personal Data Do We Have on You?
If you access our service and channels, or visit our website, we collect personal data. We may request your personal data in certain circumstances, or we may collect it by analyzing how you use our services and channels, or by receiving information from our third-party partners.
3. There is no requirement to disclose personal information to the company or its consequences.
However, you are not required to provide us with any personal data. In certain circumstances, if you choose not to supply us with personal data, we may be unable to offer our services or allow you to access the website.
4. What kind of Personal Data are We able to gather? When you visit our website, we collect the following personal information:
This includes information about your online activity log, data about your traffic (including IP address, date of access, time of access, and browser type), the language you used, software crash logs, the type of browser used, and information about your device. This information is not personally identifiable and cannot be used to identify you.
Personal Data We Receive from You: any personal data you provide to us at your own discretion when you connect with a third-party online trading platform through us.
Personal information you provide to third-party platforms to facilitate trading: this includes your full name, address, phone number, and email address.
5. Legal Basis and Reasons for Processing Personal Data
Your Personal Data is processed by the company for the purposes outlined in this section, in accordance with applicable legal bases.
The Company cannot process your Personal Data without a valid legal basis. The legal grounds that allow the Company to process your Personal Data are:
- You have provided your consent for your Personal Data to be processed for one or more purposes. This includes when you submit personal information through the Website so that we can share it with a third-party trading platform.
- The Company or a third party may process your information to serve their legitimate interests, such as improving Our Services or defending legal claims.
- Processing must meet an obligation of law.
Contact us via email for more details about the processing we perform to protect our legitimate interests.
Below is a list of the reasons and legal grounds we may use to process your Personal Data.
Scope
Legal Basis
To provide your personal information to third parties at your request for access to digital trading
If you request it, we may ask for your Personal Data to share with third-party companies.
You have consented to the processing of your Personal Data for one or more specified reasons.
2. To answer your requests, questions or concerns
We need your Personal Data to assist you with any inquiries regarding the Services.
The Company's legitimate interests or those of a third party require the processing of personal data.
3. To meet legal obligations, administrative, judicial, or regulatory requirements, Personal Data is processed as necessary.
To ensure compliance with legal obligations, processing is required.
4. To enhance Our Services
We may use Personal Data to improve Our Services, including crash reports and malfunction data collected in relation to the Services.
The Company or a third party's legitimate interests require processing of this data.
5. To stop fraud and misuse of Our Services
The Company or a third party's legitimate interests require processing of this data.
6. To perform and manage activities that align with the requirements of Our Services
This includes back-office functions, business development, strategic decision-making, oversight mechanisms, and similar operations.
The Company or a third party's legitimate interests require processing of personal data.
7. To conduct analysis, such as statistical analysis
To make informed decisions on various matters, we employ different analytical techniques, including statistical methods.
We need to process personal data to protect the legitimate interests of the Company or a third party.
8. To protect our assets, rights, and interests—as well as those of third parties—we process Personal Data to establish and defend legal claims in accordance with applicable laws, regulations, and agreements.
Personal Data may be processed to safeguard our rights, interests, and assets, or those of third parties, in compliance with applicable laws, regulations, agreements, and our terms and policies.
The Company or a third party's legitimate interests require processing of personal data.
6. Transfer of Personal Data to Third Party
The Company may share your Personal Data with third-party service providers, such as hosting and storage providers, for IP address information and user experience analysis.
You can request that we share your specific Personal Data with third-party trading platforms. We will provide your Personal Data to these platforms as requested, and their use of your data is governed by their privacy policies. Your Personal Data may be shared with multiple trading platforms.
The Company may also share Personal Data with affiliated entities or business partners to obtain resources needed to enhance and improve the products and services we offer.
The Company is permitted to disclose Personal Data to regulatory, local, or other official authorities when necessary to protect the rights or assets of third parties.
We may share Personal Data about you with potential investors, buyers, lenders to the Company, or other companies in our group in connection with business transactions (including the transfer or sale of Company assets or assets of other group companies), mergers, restructurings, consolidations, or bankruptcy proceedings involving the Company or any other group company.
7. Cookies and services from third parties
Third-party services, such as advertisers and analytics providers, may be used on our website. These companies may also use cookies or similar technologies.
Cookies are small text files placed on your device each time you visit our website. They help us gather information about your preferences and browsing habits to improve your user experience, remember your settings, and customize the products and services we offer. Cookies are also used for statistical and analytical purposes.
We use two main types of cookies. Session cookies are temporary and are deleted when you close your browser. Persistent cookies remain on your device after you close your browser and help us recognize you as a returning user, allowing you to return to the website more easily.
Types of Cookies:
They may be used by us based on their purpose:
The type of cookie
Cookies are absolutely necessary
Scope
These cookies are essential for accessing the features and services you've requested and for navigating our website. They enable your device to download and stream data, allowing you to use website features and return to previously visited pages.
Without them, you wouldn't be able to access the full functionality of our platform.
Additional Information
Cookies collect Personal Data, including your username and last login date, to confirm that you're logged in to the site. They are automatically erased when you close your web browser (session Cookies).
The type of cookie
Functionality Cookies
Scope
Cookies allow us to recognize you on each visit to our site and to save your preferences.
Additional Information
Cookies collect personal data, such as your username and last login date, to confirm you're logged in to the site. They're automatically erased when you close your web browser (session cookies).
The type of cookie
Cookies for performance
Scope
We use cookies to collect statistical data about site performance and improve your experience. They also enable us to analyze how our website is being used.
Additional Information
Cookies store anonymous data that isn't linked to any identifiable person. Some cookies are removed when you close your browser, while others remain active indefinitely.
Cookies are blocked or removed
To block or remove cookies, adjust your browser settings. Below are links to guide you through the process for popular browsers.
- Firefox
- Microsoft Edge
- Google Chrome
- Safari
However, be aware that certain Website functions and features may not work as expected if this occurs.
ONLINE TRACKING NOTICE
This service does not currently support do-not-track signals.
8. Retention of Your Personal Data
The Company retains your Personal Data for as long as necessary to fulfill the processing purposes outlined in this Policy, or for longer periods as permitted by applicable law, regulations, and policies.
Your information will be shared with third-party trading platforms for 12 months. If you consent, we will continue sharing your data for an additional 12 months.
We regularly review retained Personal Data to confirm it is no longer required.
9. Transfer of Personal Information to Third Countries or International Organizations
Your personal information may be transferred to other countries or to international organizations. This means your personal data could be transmitted to a third country (a country outside your place of residence) or to international bodies. The Company takes all necessary steps to protect your personal data and ensures that users can exercise their rights and access effective legal remedies.
These protections and safeguards apply to all residents of the EEA (European Economic Area).
- Transfer to a third country or international organisation that the EU Commission has determined provides adequate protection of Personal Data in accordance with Article 45(3) of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (the "GDPR").
- The transfer is made pursuant to a legally binding and enforceable agreement between public entities or authorities under Article 46(2)(a).
- The transfer was completed in accordance with the standard data protection clauses approved by the EU Commission under Article 46(2)(c) of the GDPR. The EU Commission-approved clauses are available at https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/model-contracts-transfer-personal-data-third-countries_en.
The Company can provide information about the security measures it uses to protect your Personal Data when transferred to third-party countries or international organisations. Send an email to info@wealthwaydigital.uk
10. Security of Personal Data
We have implemented appropriate organizational and technical measures to protect your Personal Data, including safeguards against accidental or unlawful destruction, loss, or alteration.
While we take security seriously, we cannot guarantee error-free protection of your Personal Data. We are not liable for any indirect, incidental, or consequential damages resulting from the use or disclosure of your Personal Data, including those arising from transmission errors, unauthorized third-party access, or other circumstances beyond our control.
In certain situations, we may be required by law or other obligations to disclose your Personal Data to third parties, such as public authorities. We cannot control how these third parties secure your Personal Data.
Internet transmission of Personal Data cannot be completely secure. We cannot guarantee the security of Personal Data you transmit to us online.
11. Hyperlinks to websites belonging to third party websites
The website contains links to third-party sites and applications that are not under our supervision. We are not responsible for how these third-party websites or apps collect or process your Personal Data. This Policy does not apply to their operations.
Before accessing or using any third-party website or app, we recommend reviewing their privacy policies. We also advise you to be cautious when sharing your Personal Data with them.
12. Modifications to this Policy
When visiting any third-party websites or apps, we recommend reading their privacy policies before accessing or using them. We also suggest being cautious about sharing any Personal Data with them.
13. Your rights with respect to your personal information
You are entitled to request us to verify the accuracy of Personal Data being collected about you, to correct any inaccuracies, and to delete all Personal Data not required by us. You may also restrict the types of processing of your personal information.
If you are a resident of the EEA, please refer to this page:
These rights apply to the information you provide in relation to your Personal Data. You may exercise these rights by sending an email to the address below.
Access rights
The Company can verify the accuracy of Personal Data being processed about you. If accurate, you are able to access your Personal Data.
The Company will provide an electronic copy of the Personal Data currently being processed and may charge a reasonable fee for additional copies. The data will be made available electronically upon request.
The right to access Personal Data must not conflict with the rights and freedoms of others. If the request could harm another person's rights or freedoms, the Company may refuse to comply with the request or limit its response.
Right to rectification
The Company is entitled to rectify inaccurate Personal Data. You are entitled to request that any incomplete or inaccurate Personal Data concerning you be corrected, taking into account the purpose of processing.
Right to erasure
The following circumstances apply: (a) Personal Data are no longer necessary for the purpose for which they were collected or processed; (b) You withdraw consent and there is no other legal basis for processing; (c) You object at any time, for reasons specific to your situation, to the processing of Personal Data about you that is based on legitimate interests pursued by us or a third party; (d) Personal Data are processed unlawfully; or (e) Personal Data must be deleted to comply with a legal obligation.
This right does not apply if processing is necessary (a) to fulfill a legal obligation required under European Union or Member State law; or (b) to establish, exercise, or defend legal rights.
Processing restrictions
If you have concerns about the accuracy of your Personal Data, you may ask the Company to limit the processing of your Personal Data.
If you request that Personal Data be restricted, it may only be kept with your consent or to establish, exercise, or defend legal rights, or to protect the rights of another natural person, or for reasons of significant public interest within the European Union or a Member State.
Right to data portability
If processing is carried out by automated means and is based on your consent or a contract you are party to, you have the right to access and review the Personal Data you have provided to the Company.
You are entitled to request that your Personal Data be transferred directly from the Company to another controller, if technically feasible. Exercising your right to data portability does not affect your right to erasure. The right to data portability does not interfere with the rights or freedoms of anyone else.
Right to object
You have the right at any time to object to the processing of Personal Data about you that is based on legitimate interests pursued by the Company or a third party. This includes objections to profiling based solely on these legitimate interests. If the Company can establish compelling legitimate grounds for processing, we may continue only if those grounds outweigh your rights, freedoms, and interests, or are necessary to establish, exercise, or defend legal rights.
Regarding direct marketing, you have the right at any time to object to the processing of Personal Data about you.
Right to withdraw consent
You may withdraw your consent for us to process Personal Data about you at any time. This will not affect the legality of processing that relied on your consent before its withdrawal.
You are entitled to lodge a complaint with the supervisory authority that oversees you.
You may lodge a complaint with a supervisory authority established by a Member State to protect the fundamental rights of individuals regarding Personal Data processing within the European Union.
European Union and Member State laws may limit your rights regarding Personal Data, as detailed in this section 13.
We will provide the information requested under your rights in section 13 of this agreement within one month of receiving your request. This timeframe may be extended by up to two months if necessary, depending on the nature and volume of requests. We will notify you of any extension within one month of receiving your request, along with the reasons.
Unless contrary to section 13, information requested under your rights will be provided at no cost. If the request is unjustified or excessive, particularly if repeated, we may charge a reasonable fee to cover administrative costs. We may also decline to act.
If we have doubts about the identity of the person making the request, the Company may ask for further identification.